It's a no-brainer for me. We sometimes keep our one-DVD-at-a-time for weeks before watching it, and I have found MANY gems (umm, and a few duds) streaming on-line. We will be cancelling the DVD service.
But, I don't get it, from Netflix's perspective. By maintaining both distribution methods, they are not saving money. The cost of supporting the aquisition, storage, and distribution of physical media is not going to be reduced - as long as they still have customers paying for that service, they need to maintain the entire infrastructure.
A few months ago, KPOJ was playing frequent (!) commercials inviting entrepeneurs to get in on the DVD-rental-kiosk franchise business and I scoffed, thinking that that was already a business that had peaked. Now I'm not so sure.
Do they really think that most subscribers will elect the hybrid option, in THIS economy? I have to believe that most will choose one method or the other, reducing Netflix's monthly take by $2 per subscriber. Great business plan. What am I missing, business school graduates?